Manning graduated from the University of Hartford with a degree in photography and illustration. Prison Pals, Florida’s Hottest Brewery, Gets Even Hotterįirst, a Little Bit More on Our Expert’s Background Photography courtesy of Two Roads Brewing Co. Whether you’re a newbie to Instagram or a long-time veteran looking to polish your skills, here are the top seven tips for running a successful beer Instagram.
You can tune in to hear all of Manning’s secrets for free, but we wanted to pick Manning’s brain about some of the top tips she’s discovered that help her run a successful beer page. 18th, Manning will be leading a workshop on how to take beer photos like the pros during our women in craft beer festival, Beers With(out) Beards. In less than a year, Manning has helped Two Road’s Instagram page and Area Two double their engagement rates and improve their follower counts to 72.1k and 10.5k followers, respectively. ( Instagram page, but the pages for the brewery’s innovation hub, Area Two Experimental Brewing ( as well as the completely separate canned cocktail brand, Daybreaker Cocktails ( and the hard seltzer brand H2Roads ( This makes her something of an expert when it comes to driving engagement on Instagram. And while growing a craft beer following on Instagram seems simple enough, tapping into what makes people double-tap is actually quite a feat.įor the past eight months, Kat Manning, Social Media and Content Creator at Two Roads Brewing Company in Stratford, CT, has not only been running the Two Roads Brewing Co. For breweries, posting gorgeous beer shots and announcing releases have become crucial to their marketing strategy.
Consumers have created their own craft beer subculture where top influencers such as or have thrived.
Over the last few years, Instagram has become the social platform of the beer industry.
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